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Shop / the art of shaving aftershave balm
About Us: A Beautiful Italian Story
Founded in 1908 by Ludovico Martelli, we have been setting trends in the shaving world for four generations. Proraso grows alongside Italy and the world.
An Ideas Lab
In 1948, a small Florentine laboratory began experimenting with formulas that work and studying new products. It was a time of innovation and change, a time to trust in the future and in a small business that they wanted to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy. It was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | ‎No | ||||
language | ‎English | ||||
product_dimensions | ‎3.25 x 1.5 x 4.3 inches; 1.76 ounces | ||||
item_model_number | ‎400582 | ||||
manufacturer | ‎Proraso | ||||
country_of_origin | ‎Italy | ||||
best_sellers_rank | #76,587 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #38 in After Shave Balms | ||||
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